There are two new terms that I never heard of before Team G and Team H’s presentation. The First is ERP, Enterprise Resource Planning System, which integrates (or attempt to integrate) all data and processes of an organization into a unified system. A typical ERP system will use multiple components of computer software and hardware to achieve the integration. The other one is CRM, Customer Relationship Management, which is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information.
Relevant Article:
Relevant Article:
http://news.independent.co.uk/business/sme/article2615310.ece
CRM software is quickly becoming a mainstream business application due to its evident benefits. Practically any company that has customers can benefit from it. CRM makes salespeople more efficient, gives all staff that deal with client matters access to information to serve customers better, and gives marketing staff the tools to manage campaigns to their greatest potential. However, there is a critical requirement to guarantee success: the designation of a "CRM Champion" within the organization. The champion’s first job is to sell the concept internally and assure a smooth adoption. Without adoption, CRM fails. Also, companies are recommended to phase in implementation of functionality so that returns, while smaller, are more immediate.
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