News Blog 3

What I learned from class:

There were two new things that caught my eyes in Team C's presentation. The first one is iGoogle. It is a customizable homepage, which supports the use of specially developed "gadgets" to display content on a users page. With iGoogle, users can also select unique themes for one's Google homepage.

The second one is WiMAX. It is a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to wired broadband like cable and DSL. WiMAX provides fixed, nomadic, portable and, soon, mobile wireless broadband connectivity without the need for direct line-of-sight with a base station.

Relevant Article:

http://searchengineland.com/070501-084656.php

“Personality goes a long way.” I can’t agree more with this comment. The lower case “i” in iGoogle refers to "I," as in you, or me--it's about the personalization aspect. First, when you gain initial access to the default start page, you are able to edit, drag, drop, add, or delete to your heart's desire. Next, you may want to choose a theme and/or color palette for your page. Initial default content will fill your screen based on your location! Afterward, specific content can be added via a URL or RSS feed. Once you're satisfied with the content you've added, you can begin personalizing your page. You can even edit individual gadgets! Apparently, Google's emphasis on personalization shows real marketing savvy. The personalized homepage segment has grown exponentially in the past year, so we can no doubt expect more tweaks and upgrades to come!